Explore some of the email marketing content I had a hand in creating and managing.

This was an email campaign to encourage downloads of a recent Forrester Report commissioned by First Orion. The Total Economic Impact Report showed the ROI if investing in Branded Calling technology.

The email as well as the graphics copy were created by me, and I worked with our graphic designer and digital marketing manager to implement the e-blast.

Results: increase downloads to our selected email list for this report, resulting in greater brand awareness and potential new customers who were on the fence about investing in Branded Calling.

This email marketing e-blast was used to reach out to prospective retail customers on our segmented list. These were email addresses that were in our system from various lead gen form fills, including website visits, events, sales leads, etc.

Results: increased traffic to our INFORM Branded Calling webpage. There is a demo form on that page that when filled out, will route directly to a salesperson to engage with the prospect.

This monthly newsletter was sent out to a segmented list that included both customers and people who signed up only for the newsletter using a form on our blog.

The newsletter including all monthly content created for the selected month, including blogs, infographics, eBooks and reports, social media content (dark social, case studies, memes) and videos.

Results: increased awareness to the Resources section of our website, which houses all of our content. Increase in web traffic to firstorion.com.