Social Media Copywriting
A selection of social media copywriting projects showcasing a variety of copy messaging in various mediums.
Small Business Saturday
This social post was for #SmallBusinessSaturday and focused on reminding our clients to shop local and shop small for the holiday season.
National Financial Planning Month
This Instagram post not only promoted small businesses to our clients but it also focused on a specific small business owner who received a grant from Bank OZK.
For this social campaign, I crafted a longform post for the Bank OZK client-facing blog. The post focused on 12 savings tips to help our clients save money this holiday season. From the 12 tips, 12 separate social posts were created and scheduled throughout December, and each one linked to the central blog post on our website. The goals of this campaign were brand awareness and thought leadership for our banking clients.
12 Days of Savings - Holiday Savings Tips
Bank OZK Solar Array
This social post focused on Bank OZK's commitment to clean and renewable energy with our new solar array farm. I worked with our videographer to construct a social media post showcasing the progress on the array, and bring awareness to the Bank's commitment to becoming carbon neutral.