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Blogs & Articles

Explore a featured selection of my writing work.

The Best Gator XUV Models for Memphis Outdoor Enthusiasts

The outdoors aren’t just about working – you have to make time for play, too! When exploring the Delta or the forests around Tennessee, you need an outdoor utility vehicle that can handle any terrain. That’s where the John Deere Gator comes in. Long a favorite of outdoor recreation enthusiasts, the Gator packs a punch in terms of power, performance, and just plain fun.

But with so many choices, how do you decide which Gator is right for you? Let’s take a trip to investigate some popular Gator m...

Get Your Car Ready for Fall with These Simple Upgrades

Fall is here! With its arrival comes cooler, crisper air, fall festivals, pumpkin-flavored everything, and the return of football and tailgating. Fall is also a great time to evaluate your current daily driver and see if you have room for improvement. Not every care upgrade needs to be a huge investment; there are lots of small ways that you can improve the look and comfort of your car without spending thousands of dollars.
Here are a few simple upgrades that anyone can make to their vehicle to...

No More Abandoned Loan Applications – How Branded Calling Can Fix Your Digital Friction

Creating a frictionless online experience can sometimes feel impossible for insurance providers and financial institutions. How can you keep customers happy and attentive, particularly when completing online forms?

To have a genuinely frictionless digital experience – i.e., one where the customer completes actions seamlessly and with minimal effort – you must ensure that your communication is consistent throughout the process.

One way to create a truly frictionless – and consistent – applicati

Branded Calling - A Faster, More Reliable Way for Healthcare Providers to Reach Patients

The importance of fast, clear communication in the healthcare industry cannot be overstated.

When vital test results need to be relayed to patients or important appointment reminders have to be shared, patients depend on their healthcare providers to provide the best communication possible.

And despite a trend toward email and messaging apps to share patient information, many people still prefer a phone call over other forms of communication.

In a recent healthcare survey, 93% of people said

Why Branded Calling is Great for ROI

Branded calling is a fantastic benefit to businesses in a variety of ways, but one area we’ve touched on but never gone deep into is the positive return on investment, or ROI, that branded phone calls provide.

Your ROI is a way of measuring the benefit you receive back – whether it be monetary, reputational, or some other positive business result – from the investment that you put in. For example, let’s say you invest $100 but you make $120 from your investment; that means your ROI was 20%.

Ho

Why Phone Calls Are Still Relevant, and How They Can Benefit Your Business

Everywhere you turn, it seems like bad actors are trying their darndest to make the phone experience worse. From scam calls to unknown numbers, it may appear that the phone call is becoming obsolete. But we’re here to set the record straight; the phone call isn’t dead and is more relevant than ever.

In the United States alone, 97% of the population owns a cellphone, meaning there are roughly 300 million handsets in the US (not including people with more than one phone). Almost every person in t

Brand Loyalty: Cracking the Customer Retention Code

We’ve discussed brand consistency and how maintaining consistent branding across all channels can boost your credibility and establish recognition.

But brand consistency is only one piece to the puzzle of growing your business and establishing yourself in the marketplace.

Keeping your brand consistent is one thing, but how do you make customers eager to return for more?

Enter brand loyalty, the key to cracking the customer retention code.

There are lots of definitions for what makes a custom

Scamming Up A Storm: 2022 Mid-Year Phone Scam Report

First Orion surveyed more than 2,100 mobile subscribers to see consumer experience with mobile phone scam calls in the first half of 2022.

We also gathered results from our in-house data which detailed consistent scam tactics, call volumes, and hardest hit areas in the U.S.

Even with federal regulations and market-ready solutions for companies to properly identify their outbound calls, scammers are pulling out all the stops to torment people, especially in the last six months.
• 53% of people

Personalize Your Subject Lines To Increase Email Open Rates

Have you ever used a personalized subject line in one of your many emails that you’ve sent out to customers?

You know, something like “You’ll love this deal, Stacy” or “We haven’t heard from you in awhile, Tim.”

Personalized subject lines have proved themselves to be great ways at getting customers to open your emails. And in a world where people get bombarded with hundreds of sales emails a day, open rates are more important than ever.

There Is No Planet B

In a recent statement, 11 General Agencies of The United Methodist Church pledged to achieve net-zero emissions across ministries, facilities, operations, and investments by the year 2050.

The pledge, “Our Climate Commitment to Net-Zero Emissions,” is signed by General Secretaries for each of the 11 Agencies. Two of the Agencies, The General Commission on Religion & Race and The United Methodist Publishing House, have not yet signed on to the pledge, but a press release stated that other Agenci

Simple + Sweet Creamery Fights Childhood Hunger With Handmade Artisan Ice Cream

What if an ice cream shop could also serve as a way to feed hungry and food-insecure children in Arkansas? That’s the driving force behind Northwest Arkansas’ newest artisanal ice cream shop, Simple + Sweet Creamery.

In 2019, Coleman Warren, Simple + Sweet’s co-founder, was serving as an AmeriCorps volunteer in Omaha, Nebraska. Warren and his girlfriend, Bailee King, were helping to serve upwards of 600 kids a day at a large food bank in the Omaha area called the Food Bank for the Heartland. Wa

Cross-Racial, Cross-Cultural Appointments Offer A Chance To Grow In Understanding and Compassion

The Rev. Andrea’ Cummings wants to be treated just the same as any other pastor moving into a new appointment. The 39-year-old elder is the new associate pastor at First United Methodist Church Bentonville and, along with new senior pastor the Rev. J.J. Whitney, leads her church in the vibrant and rapidly growing community of Bentonville, Arkansas. She also happens to be the first Black clergy member to ever be appointed to Bentonville First in the church’s centuries-old history. Benton County,

Wear A Mask, Keep Your Neighbors Safe

How did we get to the point where asking someone to wear a mask is a political issue?

And yet, somehow, inexplicably, that’s exactly where we stand.

At the time of this writing, the total number of COVID-19 cases in Arkansas stands at just over 20,000, with nearly 6,000 active cases in the state. That includes about 300 hospitalizations, 63 persons on a ventilator, and 265 Arkansans — people of all races, religions, genders, and ages — who have died from this terrible, unseen enemy.

And compa

Fox & Foal Draw on Methodist Roots for Folk-Inspired Worship

The COVID-19 pandemic has been a struggle for everyone. The entire world, every industry, has been touched by this highly contagious, unseen enemy.

It’s not just pastors and churches that have struggled to find ways to connect to their once bustling and vibrant communities; musicians have really taken a hit as well.

But that hasn’t stopped Brooke Hobbs and David Williams from doing what makes them happy. Through their folk-inspired worship band Fox & Foal, the two young musicians are taking wh

A Clear Vision

In the Gospel of Mark, we witness one of the few times that a recipient of Jesus’ miraculous healing power is named. Bartimaeus, the blind beggar, receives the gift of sight from Christ while Jesus and his disciples are on their way through Jericho.

Oaklawn United Methodist Church realizes the necessity of a good pair of eyeglasses, and through their Bart’s Place Eye Clinic, named after Bartimaeus from the Gospel of Mark, they are able to freely give the gift of sight to disadvantaged patrons i

Family, Faith and Fresh Baked Bread

In 2018, things were going pretty well for John and Juli Brandenberger. Both of them had comfy, good-paying jobs, — John at Dillard’s Corporate Office and Juli a CPA with her own accounting firm — stable day-to-day work schedules, and plenty of reasons to continue their life journey in the direction it was currently going.

By most people’s accounts, things were going amazingly well for the Brandenbergers. But, according to John and Juli, they felt like missing something truly important was miss

Don’t Get Stuck In The “Because We’ve Always Done It This Way” Mindset

How many times have you heard this in your own company: “Well, we’ve always done it this way, so I think it’s safe if we just continue to follow the same plan that we’ve always had. It’s too risky to try to something new.”

There are many companies out there with leadership that thinks this way. And, whether they know it or not, this type of thinking is causing their company to remain stagnant, while other companies grow and surpass them in sales.

If you feel like this is your current mindset,

Easily Add Video Content To Your Social Media Marketing Strategy

You’ve probably heard about this trend: simple blogging is heading out the door. Video marketing is the new king of content.

For the most part, that statement is correct. Although, that doesn’t mean you should drop blogging and traditional content creation altogether. What it does mean, however, is that your business should be pivoting toward adding video to your marketing strategy.

Video content is the most consumed form of content on the internet today. In fact, according to YouTube, almost

Use Online Contests To Boost Interest In Your Company And Generate Leads

If you’re looking to maximize your company’s brand awareness and generate more leads than ever before, then online contests are a great way to accomplish both of these goals.

An online contest, whether through a social media post or through your website, is a fantastic way to get customers to pay attention to who you are and what your brand has to offer. And who doesn’t love to take their chances and enter a contest in the hopes of winning a great prize?

Websites like Rafflecopter and Woobox m

Responding To Your Reviews Is The Easiest Way To Gain Online Credibility

How often do you reply to the reviews you get online? Do you only reply to the positive reviews, or do you try to respond to the negative ones as well?

Believe it or not, replying to the reviews you receive, whether they’re positive, negative, or pretty neutral, is a great way to boost your online credibility and even your search engine rankings!

Here’s how it works: whenever you receive a review online, whether it’s on Google, your website, through your FGmarket vendor profile page, or somewh

How To Effectively Market Your Brand On Instagram

Instagram is one of the fastest growing social media platforms on the internet today. What started out as a simple photo editing app in the early ’10s has evolved into a full-fledged photo-sharing social platform that billions of people around the world use every day.

With its popularity online steadily growing, Instagram is rich with marketing opportunities that you should be taking advantage of every day.

Are you looking for some easy to learn tips on how to effectively market your business

Fossils of Ancient Robots

Northwest Arkansas, home to vast farming fields, hunting and fishing, and Razorback sports, seems an unlikely place to find an 80s inspired rock band with an affinity for synthesizers, but that’s exactly the image 3-piece band Fossils of Ancient Robots is trying to alter.

Fronted by Eureka Springs native Caleb Lindsey, F.O.A.R. has been stirring up dancing shoes since 2009. Lindsey said F.O.A.R. came together after his other band, Livingston Hollow, disbanded.
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