Explore some of the webpage content for which I crafted copy and layout.

This website landing page was created for an integrated marketing campaign titled "From Unknown to Unmissable." The goal of the campaign was to bring awareness to high-intent prospects about the advantage of using First Orion's Branded Calling product into their outbound calling strategies.

The campaign consisted of an email marketing campaign and social media posts, as well as a printed and mailed physical component, with the URL and QR code leading to this landing page.

The results: an increase in MRR and an ROI that was well above the invested funds to initiate the campaign. New customers were acquired and more awareness was brought to the Branded Calling product.

In early 2024, the content strategy at First Orion shifted from product-focused sales and marketing to industry vertical-focused. The marketing team was tasked with creating new landing pages for each identified high-priority vertical that our products serviced. 

Healthcare was one of the industries identified as a high-priority vertical target, so a landing page was created specifically for current and prospective healthcare clients. Included on the page were proprietary stats gathered from consumer surveys on healthcare customers and their sentiment toward their healthcare providers' communication, as well as case study data and links to blogs and other resources.

The results: an increase in website traffic from prospective healthcare clients to our Healthcare landing page. More lead generation form fills and an increase in MQLs for sales.